CTVglobemedia-Rogers Media consortium's head Keith Pelley was interviewed by the Financial Post and they have a great article on their Olympic Plans.
Pelley is planning to change the face of Olympic broadcasting and that of sports broadcasting in general. The Olympic motto of Citius, Altius, Fortius will guide their efforts. Faster, higher, stronger.
The CTV-Rogers joint venture includes a vast number of media channels including CTV, TSN, OLN, RDS, CTV NEWSnet, APTN, various websites, and of course the Rogers & Fido mobile phone networks.
The JV plans to hit all of these media drawing the viewer from the 42" Plasma to the 19" Widescreen LCD monitor to the 2.5" mobile phone and back again. And High Definition is promised for what could be the winningest winter olympics for Canadian athletes in history!
Read the entire article here.
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