Thursday, May 8, 2008

VANOC Waging War On Ticket Brokers

Before even a single ticket has been printed by VANOC the organizing committee has already quashed the reselling efforts of one individual.

Although not calling out specifically who the re-seller was, VANOC has confirmed that a certain brokerage was listing tickets for sale that they were planning to attain from a unnamed individual of an unnamed countries national Olympic committee.

British Columbia has no law against scalping, yet VANOC plans to be more aggressive then previous organizing committees when it comes to the reselling of tickets. Some 30% of tickets go directly to the 'Olympic family' such as corporate sponsors, National Olympic committee members, etc.

To determine who is attempting to re-sell their free tickets, which is a violation of the terms and conditions, VANOC will be using secret shoppers and trace tickets via their bar codes and will then go hard at the offending 'family' member.

Tickets go on sale Fall 2008 in a lottery format to help ensure that ticket brokers do not get all the tickets and to encourage more tickets in the hands of individual fans.

Globe Article.

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