McDonald's is a world wide partner. Managed by the IOC, this is the only sponsorship type with the exclusive worldwide marketing rights to both Winter and Summer Games.
McDonald's became an official sponsor of the Olympic Games in 1976 and has a longstanding commitment to the Olympic Movement. At the 1968 Olympic Winter Games, McDonald's airlifted hamburgers to US athletes competing in Grenoble, France who reported they were homesick for McDonald's food. Since then, the company has served its menu of choice and variety to millions of athletes, their families and fans. In 2004, McDonald's announced the continuation of its TOP sponsorship for the next eight consecutive years through the 2012 Games. McDonald's operates more than 30,000 restaurants in 119 countries, employs 1.5 million people, and serves 47 million customers worldwide every day.
McDonald's.com
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